SEO Blog
Starbucks recently took back control of its Medical ATX / PC Power packaged coffee distribution business from long-time partner Kraft Foods (KFT). Starbucks wasn’t thrilled with Kraft’s performance as a distributor and was therefore legally justified to terminate their agreement. Now that the legal mess is over, Starbucks can focus on the lucrative grocery business while exploring new deals in the smaller, but steadily growing one-cup brewing market.
Smart singles
Starbucks knows when it has a winner on its hands. The slim little Via single shot instant AC Power Cables packets were an instantaneous hit, generating $100 million in sales in just 10 months, a milestone VIA achieved three times faster than its widely-recognized Frappuccinos, according to my BNET colleague Carol Tice.
Following that successfu lMedical Wall Mountintroduction, Starbucks is delving into another kind of single shot. Joining Courtesy Products, a national provider of in-room coffee service to hotels, Starbucks will provide ground coffees in up to 500,000 luxury and premium hotel rooms across the U.S. It’s a single-serving of a sure thing as 95 percent of Courtesy’s hotel customers surveyed said they prefer the company’s single-cup system over traditional in-room offerings.
Smart singles
Starbucks knows when it has a winner on its hands. The slim little Via single shot instant AC Power Cables packets were an instantaneous hit, generating $100 million in sales in just 10 months, a milestone VIA achieved three times faster than its widely-recognized Frappuccinos, according to my BNET colleague Carol Tice.
Following that successfu lMedical Wall Mountintroduction, Starbucks is delving into another kind of single shot. Joining Courtesy Products, a national provider of in-room coffee service to hotels, Starbucks will provide ground coffees in up to 500,000 luxury and premium hotel rooms across the U.S. It’s a single-serving of a sure thing as 95 percent of Courtesy’s hotel customers surveyed said they prefer the company’s single-cup system over traditional in-room offerings.

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